- 19 Feb, 2025
Hybrid Workplace: Generational Preferences & Best Practices
The hybrid workplace, a model that blends in-office and remote work, has become a cornerstone of modern business. While offering flexibility and autonomy, it also introduces complexities, particularl ...
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Mark Dewan - 14 Jun, 2024
How to create nostalgic marketing campaigns that resonate with Baby Boomers
Nostalgia Marketing: A Timeless Approach to Reaching Baby Boomers Nostalgia, a sentimental long ...
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How to measure the success of senior marketing campaigns
Senior-Friendly Marketing: Reaching and Engaging the Aging Consumer As the global population ag ...
- Mark Dewan
- 21 May, 2024
How to measure the success of marketing campaigns targeting Baby Boomers
The Silver Tsunami: Capturing the Aging Consumer The Baby Boomer generation, born between 1946 ...
- Mark Dewan
- 15 May, 2024
How to find the right health and wellness products for Gen X
Gen X Health and Wellness: A Focus on Balance and Longevity Generation X, born between 1965 and ...