-
Mark Dewan - 14 Jun, 2024
How to create nostalgic marketing campaigns that resonate with Baby Boomers
Nostalgia Marketing: A Timeless Approach to Reaching Baby Boomers Nostalgia, a sentimental longing or wistful affection for the past, is a powerful tool in the marketer's arsenal. When harnessed ...
- Mark Dewan
- 02 Jun, 2024
How to measure the success of senior marketing campaigns
Senior-Friendly Marketing: Reaching and Engaging the Aging Consumer As the global population ag ...
- Mark Dewan
- 21 May, 2024
How to measure the success of marketing campaigns targeting Baby Boomers
The Silver Tsunami: Capturing the Aging Consumer The Baby Boomer generation, born between 1946 ...
- Mark Dewan
- 15 May, 2024
How to find the right health and wellness products for Gen X
Gen X Health and Wellness: A Focus on Balance and Longevity Generation X, born between 1965 and ...
- Mark Dewan
- 10 May, 2024
How to create effective digital marketing campaigns for Gen X
Gen X's Digital Transformation: A Generation Adapting to the Digital Age Generation X, born bet ...