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Marketing

• 01 Aug, 2025
• • Case Study ,
  • Marketing

Case Study: How a Fashion Brand Increased Millennial Engagement with a Nostalgia Marketing Campaign

Introduction "Retro Threads," a fictional online fashion retailer, was struggling to connect w ...

• 03 Jun, 2025
• • Marketing ,
  • Consumer Behavior

Gen Z Consumerism: Values, Trends & Marketing Strategies

Generation Z, born roughly between 1997 and 2012, represents the largest and most diverse generatio ...